Now is not the time to let your eyes glaze over.

I will keep this short and simple.

Examples are given for my Fantastic Machines website (www.FantasticMachines.com)

There are three "tags" in your code that are very important.

1. Your "title" tag.
   What you write here is seen in the top of your browser display.
   Keep it to your keywords.
   
   
   
   
2. The "Description" tag is what people see in a search result.
   Keep this to your keywords also.
   
   
   
3. The "keywords" tag is the final meta tag.
   Place your most important keywords at the beginning, do not repeat keywords, and do not use commas.
   The more keywords you use, the less important each one is in the eyes of the search engines.
   Best results are made with one keyword phrase per page.
   While Google says they do not use this tag, I do believe they factor this in.
   

Never use any keywords in your tags that are not used in your page text.

Other code tweaks are to keep the code as "clean" as possible, moving style and java script commands off the page code into their own files.
Use "Alt" tags to bring up a text description of your graphics. Remember that these are intended to give a textual representation of your graphics, so do not stuff them with keywords.

Next week: Week 6 - My site is ready, now what? - Getting your site linked, submissions - manual and automated.