1. Based on your selection of keyword phrases we research the terms to consider alternatives that carry the same meanings but have higher search frequencies.
    
2. If the site is a new project we write the page content around your search terms, starting with the short tail, (broad terms), on the main page and working toward the longer tail terms in sub categories.
   This is done from copy supplied by the client.
    
3. If an existing site rewrite is done we endeavor to keep the same layout.
   However it may be necessary to increase or decrease content as well as optimize said content.
    
4. Optimization includes rewriting content to better inform your visitors using the benefit/feature/call to action presentation methodology.
    
5. Meta Tags, Title, Description, and Keywords are custom made for each page.
    
6. Additional pages may be required and it is up to your webmaster to provide them in the navigation structure.

We can do it all for you or teach you how to do it yourself.
See our Products listings on each site.