If there is one thing that has been established about building a website on the
internet, it is that one needs traffic to survive, regardless of the reason for
the site.
The majority of the traffic online is driven by the major commercial search
engines.
Google leads the pack with Yahoo and MSN following. ASK trails behind and it is
followed by a horde of hopefuls.
Google users account for 74%1
of the searches. AOL is included as it uses Google's databases.
Yahoo follows with about 14%, MSN 9%, ASK at about 2% and "others" less than 2%.
Since the majority of traffic is generated by the major search engines and
Google in particular it is a necessity to get your website's pages listed well
to get your share of this growing market.
Think of it like having a brick and mortar store in a high traffic location.
It has long been said that the three secrets to success in the real world is
"location, location, location".
In this virtual world it is "top ranking, top ranking, top ranking".
Getting traffic is a determining factor in the success of your site.
SEO provides this traffic for the smallest investment.
The keyword is "investment". Unlike contracting for PPC, (Pay Per Click), which
is only as effective as your budget will allow, once established, the benefits
of SEO continue.
Traffic from organic listings also converts to sales better than paid clicks.2
While there are many ways as there are ideas to drive traffic to your sites they
all take an investment in time, effort, and/or money.
Search Engine Optimization of your pages so that they get ranked well in the
"organic", (non-paid), listings, is the most cost effective process and can
provide targeted traffic.
Why do you need it?
Products listed on this page are for affiliate and/or partner websites. Sales will be done through their processing systems.
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