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    |__How do I do it?
    |__A couple of things to ponder
    |__When search engines rank
    |__What is "the bad stuff"?
    |__Dynamic URLs - a problem?
    |__Research keyword phrases
    |__Apply keyword research
    |__Building your page content
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    |__Our SEO process
|__SEO/SEM Marketing

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SEO White Paper
What is, why to, how to do, Search Engine Optimization, (SEO).
A white paper by Reg Charie

Do you want to increase your website revenues and traffic with a proven method that costs less than any other?
Then read on.

The WikipediA states:
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing.

It is an active process used to improve internal and external elements of a website with the end result being improved rankings in the search engine results.

Optimizing a site means looking at a lot of unique factors that are related to your listings as determined by your business.

This outline will cover all the areas of SEO from the basic research for search terms, how to make your site friendly for humans, (The core factor in SEO is to write for people first), which in turn, presents the search engines with good quality information which is used to rank your site.

Why do you need it?

How do I do it?

A couple of things to ponder

When search engines rank

What is "the bad stuff"?

Dynamic URLs - a problem?

Research keyword phrases

Apply keyword research

Building your page content

Keyword Prominence

Factors in site’s rankings

Our SEO process
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