An open letter to affiliate managers.

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An open letter to affiliate managers. by Reg Charie

An open letter to affiliate managers.

Do you make it easy for your affiliates?
Not all do.

I recently was setting up an affiliate product for a client and could not believe that the site owners had disabled right click.

Now come on guys.
Ask yourself why I would, as an affiliate, want to right click on your site.
The answer should be obvious, "To copy something.". 
What would I want to copy? 
Text, images, and code.
Text to add to my affiliate pages to promote YOUR products.
Images to add to my affiliate pages to promote YOUR products.
And code for banners as supplied by your affiliate program.
Did you know that disabling right click prevented me from copying the supplied code using right click -> Copy?

You don't make it easy.

Another thing you should consider is to add the rel="no_follow" tag to your affiliate links.
Without them, the affiliate page will not rank in Google.

Let me explain that.
In the last few 'adjustments' Google has done they are taking a hard stand on what they consider "Paid Links", in relation to crediting them with page rank.
They do not want to pass on 'link value' to links you have that will stand a chance of making you money.
They want links to be recommended on value of content.

 
 
 

Interpretation by the individual search engines (http://en.wikipedia.org/wiki/Nofollow)

While all engines that support the attribute exclude links that use the attribute from their ranking calculation, the details about the exact interpretation of the attribute vary from search engine to search engine.[5][6]

  • Google states that their engine takes "nofollow" literally and does not "follow" the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google's index already for other reasons (such as other, non-nofollow links that point to the page).[6] Links with "nofollow" are included in the backlinks reporting data at Google's Webmaster Central.[7]
  • Yahoo! "follows it", but excludes it from their ranking calculation.
  • MSN Search respects "nofollow" as regards not counting the link in their ranking, but it is not proven whether or not MSN follows the link.
  • Ask.com ignores the attribute altogether.
rel="nofollow" Action Google Yahoo! MSN Search Ask.com
Follows the link Yes Yes Not proven Yes
Indexes the "linked to" page No Yes No Yes
Shows the existence of the link Only for a previously indexed page Yes No Yes
In SERPs for anchor text Only for a previously indexed page Yes No Yes
 
Using no_follow links will still bring you traffic and sales from your affiliates efforts.

This article was published on Wednesday 13 August, 2008.
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